How Data Science is used in Advertising

Mr. Data Science
10 min readAug 4, 2021

By Mr. Data Science

Photo by Denys Nevozhai on Unsplash

Throughout this article, we will look at some of the ways data science has changed the field of advertising. We will look at preparing data for predictive models, measure word frequency in text using NLTK and visualize correlations and distributions within customer data.

Brief Background On Data Science and Advertising:

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Mr. Data Science

I’m just a nerdy engineer that has decided to help people around the world learn about data science!